CAT HYPE
Creating a library of Cat machines has it’s advantages. Especially when you get to dig into the archive to create a series of hype videos to communicate the quality and service offerings of a behemoth client.
Creative Charge
We were tasked with creating generic work sites spanning multiple verticals to communicate the most important messages to Cat’s dealers, customers and prospective customers.
Project Details
Since these videos would be translated into twenty-something languages, it made sense to create environments that focused on the Cat machines…not the specifics of the environments. Combining CGI Animation, VFX, and motion design we built a compelling world that led to 15 videos in this series.
The Problem
Our Solution
The Problem
Our Solution
The Problem
Our Solution
Project Details
Client
CAT
Creative Director
Randall Champgane
Producer
Randall Champagne
Animation Director
Randall Champagne
