Teen Clinical Trials
Researchers interested in recruiting adolescents can only engage in the research if teens are interested in participating. This video was aimed at educating teens about what clinical trials are and how they can get involved.
Creative Charge
What would a world without clinical trials look like? How would medicine advance with clinical trials? These were the prompts that started the writing process and ultimately led to this colorful world we created to appeal to the youth market. Make it relevant, make it fun, and have it educate teens on why clinical trials are necessary.
Project Details
We began by designing a monochromatic world…a world without clinical trials. Then as the teens in our animated story discover clinical trials we break through to a technicolor explainer video that outlines the details of what a clinical trial is and how teens can get involved. It was a nice opportunity to flex some stylized, 2D, character animation. Total blast to create.
The Problem
Our Solution
The Problem
Our Solution
The Problem
Our Solution
Project Details
Client
PSA
Creative Director
Randall Champgane
Producer
Randall Champagne
Animation Director
Randall Champagne
