CAT ANTHEM
The team created eighteen locations needed for the shoot. To reduce the location costs while retaining a natural look + feel we proposed utilizing a volume wall. This allowed us to travel from the mountains to the beach, and everywhere in between, all in one day without leaving the comfort of the studio.
Creative Charge
To create and foster relationships between Do-It-Myself Cat machine owners and their Cat dealers, promoting the benefits of a strong partnership for maintenance, parts, support and business growth.
Project Details
We shot the Alexa Mini LF mounted on a SISU moco arm to accomplish the repeatable actions required for VFX. All moves were pre-programmed during pre-light with the latitude to tweak scenes on set if needed. Due to the size and number of scene files, a custom workflow was designed to quickly move from scene to scene without long load times. The ability to move background objects in real time allowed us to remain nimble while exploring collaborative ideas on shoot day.
BTS
The Problem
Our Solution
The Problem
Our Solution
The Problem
Our Solution
Project Details
Client
CAT
Creative Director
Randall Champgane
Producer
Aaron Bowdoin
Animation Director
Randall Champagne
